However, there should always be a balance between this and the search terms people are using.Viber is a cross-platform messaging app for computers, laptops, mobile phones, and tablets. The title and subtitle of every app should describe what it does. So we get double the benefit, targeting two good keywords by using only one. By using this strategy we can kick this keyword up again, and Viber can start to fight for a good ranking on this keyword.Īlso, Apple’s algorithm automatically takes the plural and singular too (in most cases) and by utilizing this strategy we can also increase ranking for the keyword “phone call”. The reason for using these keywords is because they don’t rank for “phone calls” at all, and as I mentioned earlier Apple puts more weight on the keywords in the title. If you take a look at the second keyword “phone call” they rank #17, which isn’t very impressive either. However, we can try to improve it by updating the title. There could be various reasons for this, for example they didn’t use the word “calls” (Apple takes automatically singular and plural too, but sometimes it doesn’t have to be like this), Apple’s algorithm simply didn’t rank them for this keyword etc. I see an opportunity for Viber to try these keywords for the title. Keyword “phone calls” has a big traffic score (44), but as you can see, the Viber app doesn’t rank on this keyword at all. Here is how Viber currently appears on the App Store: Utilizing this strategy immediately can help achieve good rankings and more organic downloads, which can lead to more revenue.
As a result, every app should use these keywords wisely, optimizing them for maximum impact. We know that Apple puts the biggest weight on the keywords used in the title and subtitle.
*Disclosure: Viber is not client of mine, and my recommendations here are based on publicly available data only. To help explain what I mean, I’ve decided to use the popular app Viber* to show the most common opportunities for optimizations improvement. However, most big companies still aren’t doing ASO properly.
Therefore, I’ve decided to show on the popular app called Viber where are the most common opportunities for improvement. However, most big companies still miss how to do ASO right. In order to stand out on the App Store and cut their pie from a massive number of organic downloads, they need to optimize their store presence. With Apple Search Ads, managers discovered that not every download comes from the brand search. Projection of app downloads in billions by Statista
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